Look how easy they make it to buy a Tesla, right?

@benpryor_

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Selling · Other Product

Teslaseen in 13 videos →https://www.tesla.com ↗

Why it worked

The video leverages the 'shock' factor of how accessible and frictionless a high-ticket purchase like a car has become, making the process feel relatable and attainable to the viewer.

Summary

The creator demonstrates how simple and streamlined the Tesla online ordering process is by walking through the website's configuration and checkout steps. He compares the ease of buying a car to purchasing a pair of headphones online.

Structure

1Introduction to the ease of buying a Tesla
2Walkthrough of the online configuration process
3Review of financing and leasing options
4Comparison of the car buying experience to buying small electronics
5Final commentary on the simplicity of the process

Product placement

The Tesla website is shown in a screen recording as the creator navigates through the car configuration and checkout process.

Original caption

Tesla makes buying a car so easy 😂 #tesla #elonmusk

More from @benpryor_

Their other posts in the index, biggest breakout first.

On-screen text

Model 3 $43,390 Vehicle Price $250 Due Today $480/mo Est. Lease

Transcript

Look how easy they make it to buy a Tesla, right? Let's just do a custom order. Model 3. We want a 43k, we'll do the base model, we'll do it in white. We want the white interior though, for an extra thousand. Scroll down, continue to the payment. And boom, 250 dollars due today. Order with card, you click through. They have a lease option available, a loan, lease it for 480 bucks a month, loan, you put 4500 dollars down and this thing includes a 1300 dollar destination fee. This is going to be shipped right to your house. It's like you're buying a pair of AirPods and you just order with card right here, enter your card information and this thing is going to get shipped to you. It's unreal.