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7.8Silent UGCStory Open hookFinance
Hook
I was just on my way somewhere
@benpryor_
280.3K followers · usually 59.7K views a post
Views
440.2K
Likes
32.8K
Comments
57
Shares
58
Why it worked
The video taps into the thrill of finding a bargain and the relatable experience of seeing something valuable left out for free or cheap. The creator's quick decision and the element of surprise create intrigue.
Summary
The creator spots a lawnmower on the side of the road with a sign indicating it costs $100. Despite not knowing if it runs, they decide to take it, planning to return for it later as they are in a hurry.
Structure
- 1Spots a lawnmower on the side of the road
- 2Notes the price and unknown condition
- 3Decides to take it despite being in a hurry
- 4Hides the lawnmower in the bushes
- 5Plans to return for it later
Product placement
A PowerSmart lawnmower is found on the side of the road with a handwritten sign indicating it is for sale for $100. The creator decides to take it and hide it in the bushes to retrieve later.
On-screen text
I was just on my way somewhere
don't even know if it runs
but we're gonna take it
I have somewhere to be
so I have no time to
bring this home
so I have no time to
bring this home
when I saw this though
I don't see like a
free piece of junk
I'm looking at $100
on the side of the
road right here
and I'll be back for it
later
Original caption
You guys think it will still be there later? 😂 #buyandsell #lawnmower #tagsale #fbmarketplace #money #entrepreneur
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