Why it worked
The video leverages the popularity of K-dramas and a relatable 'couple watching TV' scenario to integrate the snack product naturally into a trending content format.
Summary
A woman asks if the viewer cries while watching K-dramas, then suggests eating Qtela chips to make the experience more enjoyable. The video features a comedic skit showing a couple watching a drama while eating the product.
Structure
- 1Hook asking about crying during K-dramas
- 2Transition to a couple watching a drama
- 3The man eating Qtela chips
- 4The woman looking at him and joining in
- 5Final shot of the product
Product placement
Qtela chips are prominently held and eaten by the man in the video.