@strictlycommerce — 263x breakout

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So a lot of you might be wondering why we have a giant pallet of ranch.

@strictlycommerce

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Why it worked

The video builds trust by sharing a genuine business failure rather than a success story, which makes the creator's advice on Amazon FBA feel more authentic and relatable.

Summary

The creator explains why he is stuck with a large pallet of ranch dressing after an Amazon listing was removed. He uses the situation to illustrate the risks of selling name-brand products on Amazon.

Structure

1Hook explaining the pallet of ranch
2Clarification that it is not for personal use
3Explanation of the Amazon listing issue
4Discussion of the risks of selling third-party brands

On-screen text

strictly commerce SO ALOT OF YOU WHY WE HAVE A GIANT PALLET OF RANCH AND NO IT'S NOT FOR US TO EAT THIS IS ACTUALLY ONE OF THE LOSSES THAT WE'VE HAD ON AMAZON WHERE WE PURCHASED THIS ITEM FROM A DISTRIBUTOR THAT WE'VE SOLD FOR A BUNCH OF TIMES AND THEN AMAZON ACTUALLY PULLED THE LISTING DOWN BEING THAT WE'RE SELLING NAME BRAND ITEMS AND NOT OUR OWN BRAND WE ARE NOT ABLE TO RELIST IT SO WE KINDA HAVE TO TAKE A LOSS OR WAIT TILL THERE'S ANOTHER LISTING THAT WE CAN SELL THIS ITEM

Transcript

So a lot of you might be wondering why we have a giant pallet of ranch and no, it's not for us to eat. This is actually one of the losses that we've had on Amazon where we purchased this item from a distributor that we've sold for a bunch of times and then Amazon actually pulled the listing down. Being that we're selling name brand items and not our own brand, we're not able to relist it, so we kind of have to take a loss or wait till there's another listing that we can sell this item.

Original caption

We got stuck with a pallet of ranch. It’s not all sunshine and rainbows #amazonfbatraining #winningproductsfba #ltlshippers #ltl #wholesale #fbasellercommunity #foryoupage #fyp #onlinearbitrage #amazonfbaforbeginners #amazonfbahelp #ungatingguide #retailarbitrage #amazonfbacoach #amazonfbasellers #fbasellertips #amazonfba2023 #amazonfbastepbystep #amazon #amazonfba #ranch