Overshot — find the TikToks breaking out, and what they're selling

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@strictlycommerce

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Why it worked

The video uses a relatable "rule" in e-commerce and illustrates it with a visually striking example of a large product delivery, making the concept easy to grasp and share.

Summary

The creator discusses the "go wide and not deep" rule for Amazon FBA sellers, using a large delivery of a single product as an example. They explain that while it's one SKU, it's being sold across multiple listings to diversify.

Structure

1Introduction to the concept of "go wide and not deep"
2Showing a large delivery of a single product
3Questioning if this contradicts the rule
4Explaining the rule applies to new sellers
5Illustrating the strategy with multiple ASINs for one SKU

Product placement

The video shows a large quantity of 'Finish' brand dishwasher detergent boxes, implying this is the product being sold. The creator mentions selling this product across multiple ASINs.

On-screen text

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Original caption

Our LARGEST delivery yet. #amazonfbashippingtips #amazonfbashipping #wholesale #amazonfbaprep #winningproductsfba #onlinearbitrage #amazonfbasellers #amazonfbastepbystep #amazonfbatips #amazonfba2023 #amazonfbacoach #ungatingguide #amazonfbahelp #amazonfbaforbeginners #amazonfba #amazon #strictlycommerce #amazonfbatraining #fba