The video uses relatable developer humor to showcase the app's existence in a low-friction, non-salesy way that builds brand awareness.
Summary
A developer humorously demonstrates the minimal effort required to update their mobile app, Drone Buddy, by simply changing the copyright year in the source code. The video highlights the app's interface on an iPhone while showing the code editor on a desktop monitor.
Structure
1Introduce the joke about developer laziness
2Show the code editor with the copyright date
3Update the year from 2022 to 2023
4Show the app running on an iPhone
Original caption
Update software once per year in 2023 #iosdeveloper #softwaredeveloper #dronebuddy #droneapp #xcode #mobiledeveloper #appdeveloper #developerjokes #workingefficiently #workload #fyp
More from @thatmarkzhong
More breakout videos from this creator.
5
Highlight the updated copyright year in the app
Product placement
The app 'Drone Buddy' is shown being edited in Xcode and then displayed on an iPhone screen.
On-screen text
Conventional developer job. Update the software once per year.
And the update is the copyright year
Transcript
Conventional developer job. Update the software once per year. And the update is the copyright year.