Why it worked
The video uses a high-engagement 'would you rather' style prompt that forces the viewer to make difficult trade-offs, which encourages comments and debate.
Summary
The video presents a hypothetical scenario where the viewer has $10 to spend on various life-changing options. It asks the viewer to choose from a list of six choices with different price tags.
Structure
- 1Presenting the hypothetical scenario
- 2Listing the options with price tags
- 3Asking the viewer to make a choice
On-screen text
You have $10
($2) $200k right now?
($5) Retire your mom?
($5) Retire your dad?
($4) Dream job but only make $70k a year?
($6) Be as rich as the first person who pops up after following?
($6) $1M every year but your 3rd @ gets 5 years taken off their life every year?