This AI-powered side hustle is so smart

The video taps into the popular 'side hustle' trend by showcasing a seemingly easy and fast way to generate income using AI. The demonstration of Durable.co's speed and effectiveness, combined with the clear value proposition for businesses, makes it compelling.

The video demonstrates how to use Durable.co, an AI-powered website builder, to quickly create websites for businesses that lack them. It suggests this as a side hustle opportunity, where users can generate websites and then offer them to businesses to help them gain more customers.