If you go to the gym

The video's success likely stems from its relatable message about discipline and self-improvement, framed through the popular and aspirational topic of fitness. The 'suffering for success' narrative resonates with audiences seeking motivation and practical advice for personal and professional growth.

The video argues that embracing suffering, specifically through consistent gym workouts, builds discipline and resilience. This mental toughness can then be applied to achieve success in any endeavor, including starting a business.