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10.1Talking HeadWarning hookFinance
Hook
News: “We are in the midst of a recession.”
@laura.askani
1.3K followers · usually 332 views a post
Views
3.3K
Likes
91
Comments
1
Shares
2
Promoted product
Why it worked
The video uses a relatable meme format to present a contrarian and aspirational take on a commonly feared economic event, making it shareable and engaging.
Summary
The video humorously contrasts news of a recession with the creator's optimistic and contrarian approach to investing. She jokes about investing more during a recession, believing it will make her rich, before feigning devastation.
Structure
- 1News reports a recession
- 2Creator reacts with mock dismay
- 3Creator states they will invest more
- 4Creator claims they will become rich
- 5Creator feigns devastation
Product placement
The creator's bio link points to a link aggregator, which likely leads to her financial coaching services or courses, aligning with the video's theme of investing and wealth building.
On-screen text
News: “We are in the midst of a recession.”
Me:
Investing more money than ever in the stock market, knowing damn well I’ll be rich AF
Original caption
More millionaireas are made in recessions than at any other time in history! So are yo finally going to use this opportunity and start investing or not? #recession2023 #recession #recessioncoming #investing #investingforbeginners #investingforwomen #moneytipsformillennials #financeforwomen #moneycoach #moneycoachforwomen #moneycoachingforwomen
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