News: “We are in the midst of a recession.”

@laura.askani

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Why it worked

The video uses a relatable meme format to present a contrarian and aspirational take on a commonly feared economic event, making it shareable and engaging.

Summary

The video humorously contrasts news of a recession with the creator's optimistic and contrarian approach to investing. She jokes about investing more during a recession, believing it will make her rich, before feigning devastation.

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Transcript, structure and on-screen text

5 beats, a 50-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

More millionaireas are made in recessions than at any other time in history! So are yo finally going to use this opportunity and start investing or not? #recession2023 #recession #recessioncoming #investing #investingforbeginners #investingforwomen #moneytipsformillennials #financeforwomen #moneycoach #moneycoachforwomen #moneycoachingforwomen