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All breakouts
17.4KTalking HeadPOV / Skit hook
Hook
POV: you landed a 6 figure remote tech job that you love and you don't have to work a job you hate anymore...
@itsyour.recruiter.kenzie
13.6K followers · usually 209 views a post
Views
3.6M
Likes
43.1K
Comments
4
Shares
724
Why it worked
The video leverages a high-aspiration 'POV' hook that resonates with the target audience's desire for remote work and financial freedom, making the subsequent product pitch feel like a helpful resource rather than a hard advertisement.
Summary
A creator shares a relatable POV about landing a high-paying remote tech job, followed by a recommendation to use Pathrise to achieve similar career results. The video contrasts the dream of a remote tech career with the reality of a standard job search process.
Structure
- 1Creator types on a keyboard with a relatable POV text overlay.
- 2Transition to a shot of a laptop by a pool.
- 3Text overlay introduces Pathrise as a solution for landing a tech career.
- 4Call to action encourages viewers to check out the service.
Product placement
Pathrise is explicitly mentioned in the on-screen text as a career service provider.
Call to action
If you want to learn how check out Pathrise (thank me later)!
On-screen text
Original caption
I love the tech industry and @joinpathrise can help you land an exciting new tech opportunity! #pathrise #jobsearch #careertiktok #hrtok #techcareertips #techcareercoach #techcareeradvice #techcareers
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