If you're using ChatGPT and you're not layering, you're doing it wrong.

@brandnat

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SoundTikTok sound · original sound - brandnat

Promoted product

PRELAUNCH ChatGPT Marketing Templateshttps://stan.store/brandnat ↗

Why it worked

The video provides immediate, actionable value by solving a common frustration with AI, which builds trust before introducing the creator's own product as a solution.

Summary

The creator explains a 'layering' strategy for prompting ChatGPT to ensure it adopts a specific brand voice. She then transitions into promoting her own pre-launch marketing templates available on her Stan store.

Structure

1Identify the problem with generic ChatGPT prompts
2Explain the 'layering' strategy for providing context
3Demonstrate how to train ChatGPT on brand voice
4Transition to the product pitch
5Show the product on screen and provide the CTA

Product placement

The creator shows her own 'PRELAUNCH ChatGPT Marketing Templates' on a screen recording at the end of the video.

Call to action

You can hop onto my Stan store. I've created a ChatGPT marketing template that you can grab.

Original caption

Chatgpt LAYERING strategy - do this if you want chatgpt to speak in your brand tone of voice to produce more custom content in your marketing #chatgpt #openai #nataliechoprasert #brandnat #promptengineering #ai #artificialintelligence #chatgpthack #chatgptprompts

More from @brandnat

On-screen text

CHATGPT HACK LAYERING STRATEGY Get chatgpt to talk in YOUR Brand Voice Stan.store/brandnat PRELAUNCH ChatGPT Marketing Templates Generate your marketing strategy and social media content with my PLUG AND PLAY TEMPLATES

Transcript

If you're using ChatGPT and you're not layering, you're doing it wrong. Let me explain. For example, a lot of people are still using the framework, I want you to act as an advertiser or a storyteller. Now this is great and all, but the biggest problem is that it doesn't have context. So how I like to do it is to give the context up front. Basically spew out everything you can about your business or about yourself, and then you would layer in lots of little questions and let ChatGPT answer the questions for you so that it forms a holistic view of your brand. Then you can ask it whatever you want. So say you want ChatGPT to write you a TikTok script about an e-commerce product like skincare. ChatGPT knows nothing about you or your brand. It needs to know things like your brand persona, unique brand voice that's not going to be like every other skincare brand. Once it figures out your customer avatar, only then can you ask it to write a TikTok script. That way ChatGPT is trained on you and your own brand voice. If you want better ChatGPT answers for your brand, you can hop onto my Stan store. I've created a ChatGPT marketing template that you can grab.