10 years of iOS icon design evolution.

@howtobuyiphone15

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SoundTikTok sound · Kelly Body

Why it worked

The video leverages strong nostalgia and a clear, visually satisfying 'then vs. now' comparison format that is highly shareable and easy to consume.

Summary

This video displays a side-by-side comparison of various Apple app icons from iOS 6 in 2012 versus their current appearance in iOS 17. It highlights the design evolution of icons like Wallet, Maps, Contacts, FaceTime, Clock, and Weather.

Structure

1Title card showing the topic
2Comparison of Wallet icon
3Comparison of Maps icon
4Comparison of Contacts icon
5Comparison of FaceTime icon
6Comparison of Clock and Weather icons

On-screen text

10 years of iOS icon design evolution. Apple Wallet then vs. now iOS 6 2012 iOS 17 2023 Apple Maps then vs. now iOS 6 2012 iOS 17 2023 Apple Contacts then vs. now iOS 6 2012 iOS 17 2023 Apple FaceTime then vs. now iOS 6 2012 iOS 17 2023 Apple Clock then vs. now iOS 6 2012 iOS 17 2023 Apple Weather then vs. now iOS 6 2012 iOS 17 2023

Original caption

10 years of iOS icon design evolution. #iphonewallet #iphonemaps #iphonecontact #iphonefacetime #facetime #iphoneclock #iphoneweather #ioswallpaper #weatherapp #clockapp #mapsapp #contactapp #ios #icondesign #design #appicons #appicons #iosicons #evotution #ios17 #ios17beta #ios16 #ios16beta #ios15 #ios14 #ios13 #ios12 #ios11 #ios10 #ios9 #ios8 #ios7 #ios6