10 years of iOS icon design evolution.

@howtobuyiphone15

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Why it worked

The video leverages strong nostalgia and a clear, visually satisfying 'then vs. now' comparison format that is highly shareable and easy to consume.

Summary

This video displays a side-by-side comparison of various Apple app icons from iOS 6 in 2012 versus their current appearance in iOS 17. It highlights the design evolution of icons like Wallet, Maps, Contacts, FaceTime, Clock, and Weather.

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Original caption

10 years of iOS icon design evolution. #iphonewallet #iphonemaps #iphonecontact #iphonefacetime #facetime #iphoneclock #iphoneweather #ioswallpaper #weatherapp #clockapp #mapsapp #contactapp #ios #icondesign #design #appicons #appicons #iosicons #evotution #ios17 #ios17beta #ios16 #ios16beta #ios15 #ios14 #ios13 #ios12 #ios11 #ios10 #ios9 #ios8 #ios7 #ios6