Why it worked
The video uses a relatable scenario for developers (accidental deletion or quitting) combined with a humorous twist. The use of on-screen text and the clear branding of Wiedii in the email signature makes the promotion subtle yet effective.
Summary
The video shows a developer about to delete a user from a database, but gets distracted. The developer then sends an email with the subject 'Carta de renuncia' (Resignation Letter) to 'recursos@wiedii.co', implying they are quitting their job at Wiedii.
Structure
- 1Developer prepares to delete a user
- 2Developer gets distracted
- 3Developer sends a resignation email
- 4Developer appears relaxed after sending the email
Product placement
The email is addressed to 'recursos@wiedii.co' and the sender's signature includes 'Wiedi S.A.S', indicating the company Wiedii is involved.
On-screen text
Cómo cuando vas a
eliminar un usuario...
(MySQL 5.5.5-10.6.4-MariaDB-1:10.6.4+maria~focal) Produccion/usap_tickets
26/core/usuarios
DELETE FROM usuarios
Compilas y los eliminas
todos
Para: recursos@wiedii.co
Asunto: Carta de renuncia
Tamaño del mensaje: 16 KB
Jesus Cantor
Analista de Desarrollo
Wiedi S.A.S