Why it worked
The creator uses a relatable experience of job rejection and humorously reframes it with a popular meme format and a forward-looking compensation projection, making the content engaging and shareable.
Summary
The first slide shows a rejection email from Google for a software engineering internship, with the text "It's so over for me." The subsequent slides humorously contrast this with a hammer and a compensation projection, implying a rejection is not the end.
On-screen text
"It's so over for me"
Hi Nitin,
Thank you for applying to the Software Engineering Intern, BS, Summer 2023 - United States role. We carefully reviewed your background and experience, and decided not to proceed with your application at this time.
This note is also with respect to your application to Software Engineering Intern, BS, Summer 2023 - United States, Software Developer Intern, Winter 2023 - Canada.
Although this role didn't work out, we may contact you if we come across another opening that we think could interest you and may be a good match for your skills and experience. Thanks again for your interest in opportunities at Google!
"nuh uh!"
Compensation projection
Here's what your total compensation amount could look like over time. Explore with various scenarios and see your earning potential.
Benefits
$54,510
Sign-on Bonus
$10,000
Equity
$126,500
Base Salary
$135,000
Year 1
$326K
Year 2
$319K
Year 3
$322K
Year 4
$325K