Here's what I got my friend that just graduated

@thedripbear

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SoundTikTok sound · original sound - thedripbear

Promoted product

Anko

Anko is a brand of home goods, kitchenware, and personal care items sold at Kmart.

5 videos2 creators

Why it worked

The video succeeds by combining a highly relatable, high-intent search topic (graduation gift ideas) with a fast-paced, satisfying 'unboxing' format that provides value through specific, affordable product suggestions.

Summary

A creator assembles a graduation gift box filled with various items, including a tumbler, vanity organizer, stress ball, journal, pens, phone case, portable charger, planner, and a calendar. The video showcases each item individually as they are placed into the box.

Structure

1Introduction of the gift box concept
2Unboxing and presenting each gift item
3Providing a humorous reason for each gift
4Final shot of the completed gift box

Original caption

Graduation Gift Ideas 🎁 #graduation #giftideas #highschool

More from @thedripbear

Product placement

The video features multiple products from the brand Anko (a Kmart house brand), specifically the vanity organizer, journal, and portable charger, which are clearly branded on their packaging.

On-screen text

here's what I got my friend 🎓Graduation Gift Idea 🎁 a big black tumbler so she has enough tears to cry a vanity organiser because if your room's a mess your life is a mess a stress ball for when she wants to punch a wall a 2024 journal so she can get her together a pack of colourful pens so she can actually write her down a hands-free phone case so she can party hard at schoolies a portable charger to keep her safe and connected a weekly planner so she doesn't forget self-care finally a Rick and Morty calendar because it's her favourite

Transcript

Here's what I got my friend that just graduated. A big black tumbler so she has enough tears to cry. A vanity organiser because if your room's a mess, your life is a mess. A stress ball for when she wants to punch a wall. A 2024 journal so she can get her together. A pack of colourful pens so she can actually write her down. A hands-free phone case so she can party hard at schoolies. A portable charger to keep her safe and connected. A weekly planner so she doesn't forget self-care. Finally, a Rick and Morty calendar because it's her favourite.