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All breakouts
1.1KSilent UGCWarning hookLifestyle
Hook
STOP BUYING HAIR EVERY WEEK
@thetatianav
20.6K followers · usually 1.3K views a post
Views
1.1M
Likes
23.0K
Comments
219
Shares
612
Promoted product
Raw hair extensions
Why it worked
The video uses a strong, relatable pain point (wasting money on low-quality hair) and provides a clear, aspirational solution through a high-quality visual demonstration.
Summary
A woman brushes her long, straight black hair to demonstrate the quality and durability of raw hair extensions. The video uses on-screen text to encourage viewers to switch to raw hair for long-term value.
Structure
- 1Visual of long hair being brushed
- 2Text overlay highlighting the problem of frequent hair purchases
- 3Text overlay emphasizing the longevity of raw hair
- 4Text overlay inviting viewers to shop
Product placement
The creator is showcasing her own raw hair extensions by demonstrating their quality and length.
Call to action
come shop with the big boys
On-screen text
STOP BUYING HAIR EVERY WEEK
RAW HAIR LAST 5+ YEARS
COME TO THE WINNING TEAM
Original caption
Hate to break it to you. Raw hair is the winning team🤷🏽♀️ come shop with the big boys.
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