Why it worked
It leverages a popular social media trend ('Girl Math') to frame a business investment as a 'no-brainer' financial decision, making the promotional message feel like relatable, viral content.
Summary
The creator uses the 'Girl Math' trend to showcase the financial benefit of investing in her online nail technician course. The video transitions from text over a selfie to a shot of a professional nail setup to illustrate the potential return on investment.
Structure
- 1Creator poses in a mirror with text overlay
- 2Transition to a shot of a professional nail station
- 3Text explains the financial logic of the course
- 4Call to action in the caption
Product placement
The creator's own online nail course is the subject of the video, with the nail station shown as the result of the training.
Call to action
All online course enquirys message me on instagram @stbeauty.gc
On-screen text