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8.1Talking HeadOther hookEducation
Hook
If you're a teenager or you're in college
@officialjoelkaplan
357.5K followers · usually 4.0K views a post
Views
31.9K
Likes
4.0K
Comments
529
Shares
35
Promoted product
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Why it worked
The video uses a provocative hook, "I'm Destroying The Gurus," to grab attention. It then leverages social proof by highlighting the creator's personal success and the success of others he has helped, while offering valuable resources for free, creating a strong incentive for viewers to engage.
Summary
The speaker claims to be destroying internet "gurus" by giving away all of his courses for free. He shares his success story of building a multi-million dollar agency and making his first million at age 26, and offers all the resources needed to achieve similar success.
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Transcript, structure and on-screen text
6 beats, a 151-word transcript and 38 lines of on-screen text — the parts you need to write your own version.
Original caption
I’m Destroying The Gurus . Comment “10K” below if you want access to ALL of my programs completely for FREE
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