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226Silent UGCPOV / Skit hook
Hook
Ketika HR ngumumin ada karyawan baru
@lifeatmostrans
2.8K followers · usually 1.4K views a post
Views
326.5K
Likes
10.2K
Comments
56
Shares
192
Why it worked
The video uses a highly relatable office trope and a humorous 'expectation vs. reality' narrative to build brand awareness for the company's culture in a non-intrusive, entertaining way.
Summary
A comedic skit depicting office workers' reactions to a new hire, contrasting their disappointment when a male employee joins with their excitement when a female employee joins. The video serves as a recruitment marketing piece for the company Mostrans.
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Transcript, structure and on-screen text
5 beats and 11 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Kalau karyawan barunya cewek pasti langsung pada tebar pesona kayak gini nih😂 Hayoo siapa yang kayak gini juga kalau di kantor? Coba tag temen kamu di komentar ya! #fyp #xyzbca #kesereuanmostrans #karyawanbaru #officelife #startuplife
More from @lifeatmostrans
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