Ketika HR ngumumin ada karyawan baru

@lifeatmostrans

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SoundTikTok sound · original sound - lifeatmostrans

Promoted product

Mostranshttps://mostrans.co.id/career/ ↗

Why it worked

The video uses a highly relatable office trope and a humorous 'expectation vs. reality' narrative to build brand awareness for the company's culture in a non-intrusive, entertaining way.

Summary

A comedic skit depicting office workers' reactions to a new hire, contrasting their disappointment when a male employee joins with their excitement when a female employee joins. The video serves as a recruitment marketing piece for the company Mostrans.

Structure

1HR announces a new hire to the office
2Male employees hope for a female colleague
3A male employee enters, causing disappointment
4A female employee enters, causing excitement
5Employees react enthusiastically to the new female hire

Product placement

The company brand 'Mostrans' is implied through the context of the office environment and the creator's bio link, which points to their career page.

On-screen text

Ketika HR ngumumin ada karyawan baru *semoga cewek* *semoga cewek* "Halo guys!" HR Karyawan Baru "Yaelah cowok lagi" MEANWHILE "Halo semuanya!" HR Karyawan Baru

Original caption

Kalau karyawan barunya cewek pasti langsung pada tebar pesona kayak gini nih😂 Hayoo siapa yang kayak gini juga kalau di kantor? Coba tag temen kamu di komentar ya! #fyp #xyzbca #kesereuanmostrans #karyawanbaru #officelife #startuplife