You said this will be ready by when?

@gerishonkinuthia

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Selling · Agency / Service

Gerryville Homesseen in 9 videos →

Why it worked

The video uses humor and a relatable 'construction delay' trope to build trust and personality before introducing the brand, making the advertisement feel like an organic piece of entertainment.

Summary

A man stands in front of a construction site and jokingly promises that the building will be finished by tomorrow morning despite the obvious lack of progress. The video ends with a logo for Gerryville Homes, positioning the company as a real estate developer.

Structure

1Man questions construction timeline
2Contractor makes unrealistic promise
3Man points out obvious obstacles
4Contractor dismisses concerns
5Man makes a joke about paying now
6Brand logo reveal

Product placement

The video features the brand Gerryville Homes at the end, implying the construction site is one of their projects.

Original caption

Pay now and by tomorrow morning, everything will be ready 😂😂 #InvestingTips #paynow #Home #homedecor #dreambig #fyp #fy #kileleshwaapartments #kilimaniapartments #justlisted #luxury #newreel #viral

More from @gerishonkinuthia

Their other posts in the index, biggest breakout first.

Call to action

Pay now

On-screen text

YOU SAID THIS WILL BE READY BY WHEN? THIS WILL BE READY BY TOMORROW MORNING. WHAT DO YOU MEAN TOMORROW MORNING? IT'S JUST WINDOWS AND DOORS THAT ARE REMAINING. BY TOMORROW MORNING EVERYTHING WILL BE DONE. BUT WHAT ABOUT THE STONES? THE STONES WILL BE CARRIED RIGHT NOW. YOU SEE THERE IS A TRUCK HERE. BUT THE TRUCK IS CARRYING THE SAND. THEY ARE JUST DELIVERING THE SAND FOR OUR NEIGHBOR. THIS, THIS WILL BE READY BY TOMORROW MORNING. HI. PAY NOW. PAY NOW. I PAY NOW. TOMORROW MORNING EVERYTHING WILL BE READY. TRUST ME, I'VE BEEN DOING THIS FOR A LONG TIME. PAY NOW.

Transcript

You said this will be ready by when? This will be ready by tomorrow morning. What do you mean tomorrow morning? It's just windows and doors that are remaining. By tomorrow morning, everything will be done. But what about the stones? The stones will be carried right now. You see there is a truck here. But the truck is carrying the sand. They are just delivering the sand for our neighbor. This, this will be ready by tomorrow morning. Hi. Pay now. Pay now. I pay now. Tomorrow morning, everything will be ready. Trust me, I've been doing this for a long time. Pay now.