POV: Marketing a house to Gen Z

@gerishonkinuthia

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SoundTikTok sound · original sound - suwarnadwipa.mua

Promoted product

Gerryville Homesgerryvillehomes.com

Discover Luxury Homes for Sale in Nairobi & premium homes in Kilimani, Westlands, Lavington & more. Gerryville Homes connects you to Nairobi's finest properties. Book a viewing today.

9 videos

Why it worked

The video uses a popular, high-energy dance trend to make a traditionally formal and 'stiff' industry (luxury real estate) feel approachable, relatable, and fun for a younger audience.

Summary

A real estate agent performs a high-energy, rhythmic dance tour through a luxury villa to appeal to a younger demographic. The video showcases various rooms of the house, ending with the branding for Gerryville Homes.

Structure

1Agent enters the house dancing
2Tour of the living and dining area
3Tour of the kitchen
4

Original caption

🔥When majority of your buyers are Gen Z. This luxurious 4 bedroom villa located in Runda is now available for sale. DM us for more details. #nairobirealestate #nairobihighendproperties #rundagatedcommunities #villagemarket #kilimaniapartmentsforsale #kileleshwaapartmentsforsale #lavingtonvillasforsale #lavingtonproperties #saritcentre #UN #fyp #fy #viralreels #fyppppppppppppppppppppppp