POV: Marketing a house to Gen Z

@gerishonkinuthia

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Selling · Ecom Product

Gerryville Homesseen in 9 videos →

Why it worked

The video uses a popular, high-energy dance trend to make a traditionally formal and 'stiff' industry (luxury real estate) feel approachable, relatable, and fun for a younger audience.

Summary

A real estate agent performs a high-energy, rhythmic dance tour through a luxury villa to appeal to a younger demographic. The video showcases various rooms of the house, ending with the branding for Gerryville Homes.

Structure

1Agent enters the house dancing
2Tour of the living and dining area
3Tour of the kitchen
4Agent runs up the stairs
5Tour of the bedrooms and bathrooms
6Final branding screen

Product placement

The entire video is a walkthrough of a luxury villa listed by Gerryville Homes, which is explicitly named at the end.

Call to action

Original caption

🔥When majority of your buyers are Gen Z. This luxurious 4 bedroom villa located in Runda is now available for sale. DM us for more details. #nairobirealestate #nairobihighendproperties #rundagatedcommunities #villagemarket #kilimaniapartmentsforsale #kileleshwaapartmentsforsale #lavingtonvillasforsale #lavingtonproperties #saritcentre #UN #fyp #fy #viralreels #fyppppppppppppppppppppppp