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All breakouts
2 videos
1.3KTalking HeadPOV / Skit hookEducation
Hook
When someone tells me they paid over £100 for a course
@phatlashcourses
22.1K followers · usually 591 views a post
Views
768.0K
Likes
38.5K
Comments
266
Shares
1.1K
Promoted product
Phat Lash Coursesphatlashcourses.co.uk
Phat Lash courses is an online platform for beauty courses.
Why it worked
It uses a relatable, high-energy comedic format to call out industry pain points, positioning the creator's product as the obvious, superior, and more affordable solution.
Summary
The creator uses a comedic skit to highlight the frustration of people overpaying for unaccredited beauty courses. She contrasts this with her own affordable, accredited course offerings.
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Transcript, structure and on-screen text
5 beats and 4 lines of on-screen text — the parts you need to write your own version.
Original caption
Its like thanks goving all over again😂💕 all courses are £20.00 ALWAYS✨💞 #lashcourse #beautycourse #onlinecourse
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