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All breakouts
Chum Churum
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6.9Talking HeadOther hook
Hook
흔들 ora 처음처럼
@sxzbae
54.1K followers · usually 12.0K views a post
Views
83.0K
Likes
15.8K
Comments
64
Shares
568
Selling · Other Product
Why it worked
The video likely worked due to the celebrity endorsement (Bae Suzy) and the use of relatable Tagalog phrases combined with Korean text, appealing to a dual audience. The aesthetic presentation of the product also contributes to its appeal.
Summary
The video features a woman holding and drinking Chum Churum soju. She smiles and poses with the bottle, with text overlays in Korean and Tagalog related to the drink and feelings.
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Transcript, structure and on-screen text
6 beats, a 19-word transcript and 8 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
#suzy #baesuzy #kimjiwon #chumchurum
More from @sxzbae
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