BOYFRIEND FORGETS ANNIVERSARY

@kovalee_team

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SoundTikTok sound · original sound - kovalee_team

Promoted product

Countly

Why it worked

It leverages a highly relatable relationship pain point and provides a simple, digital solution, making the product feel like a natural, helpful part of the couple's life rather than an ad.

Summary

A woman shares a relatable skit about her boyfriend forgetting their anniversary, which is solved by using the Countly app to track important dates. The video concludes with the couple embracing, highlighting the app as a helpful tool for relationships.

Structure

1Couple walking together
2Text overlay introduces the problem
3Screen recording of the app setup
4Screen recording of the app interface
5Couple hugging and kissing

Product placement

The app 'Countly' is shown in a screen recording, demonstrating how to set up anniversary reminders.

Original caption

to all the boyfriends out there... #app #Relationship #boyfriend #girlfriend #tips

More from @kovalee_team

On-screen text

BOYFRIEND FORGETS ANNIVERSARY Every year my boyfriend our anniversary! Actually not anymore, the smarty pants found an app that reminds him of all our important anniversaries, even the first date! Now I have to be careful to not be the one who forgets.

Transcript

Every year my boyfriend forgets our anniversary! Actually not anymore, the smarty pants found an app that reminds him of all our important anniversaries, even the first date! Now I have to be careful to not be the one who forgets.