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BOYFRIEND FORGETS ANNIVERSARY
@kovalee_team
3.4K followers · usually 934 views a post
Views
324.2K
Likes
642
Comments
40
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Why it worked
It leverages a highly relatable relationship pain point and provides a simple, digital solution, making the product feel like a natural, helpful part of the couple's life rather than an ad.
Summary
A woman shares a relatable skit about her boyfriend forgetting their anniversary, which is solved by using the Countly app to track important dates. The video concludes with the couple embracing, highlighting the app as a helpful tool for relationships.
Structure
- 1Couple walking together
- 2Text overlay introduces the problem
- 3Screen recording of the app setup
- 4Screen recording of the app interface
- 5Couple hugging and kissing
Product placement
The app 'Countly' is shown in a screen recording, demonstrating how to set up anniversary reminders.
On-screen text
BOYFRIEND FORGETS ANNIVERSARY
Every year
my boyfriend
our anniversary!
Actually
not anymore,
the smarty pants found
an app
that reminds him of
all our important
anniversaries,
even the
first date!
Now I have to
be careful
to not be the
one who forgets.
Original caption
to all the boyfriends out there... #app #Relationship #boyfriend #girlfriend #tips
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