Halt!

@kdrama_unni3

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Selling · Mobile App

Grand Saga

Why it worked

The video uses a high-production comedic skit featuring well-known actors to create engaging content that feels like a short film rather than a traditional advertisement.

Summary

A group of actors perform a comedic skit in a theater setting, portraying characters in a play. The video highlights the actors' admiration for their co-star, Kim Kang-hoon, while promoting the mobile game Grand Saga.

Structure

1Actors perform a dramatic theater scene
2The scene is interrupted by comedic dialogue
3Actors express admiration for their co-star
4Parents react emotionally to the performance
5The actor shows off an autograph from his co-star

Product placement

The video is titled as a Grand Saga Original Film and features the game's branding throughout.

On-screen text

The King of the Theater | Grand Saga Original Film Uhm Tae-goo [10 years old] Yoo Ah-in [12 years old] Kim Kang-hoon [12 years old] Bae Seong-woo [11 years old] Shin Goo [9 years old] 신구 (9) 신수초교 2학년 배성우 (11) 영란초교 4학년 엄태구 (10) 교본초교 3학년 김강훈 ♡ 건강하세요!

Original caption

🤣😭 #uhmtaegoo #yooahin #baeseongwoo #shingoo #kimkanghoon #yangdonggeun #gransaga #game #fypシ

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Transcript

Halt! Hey look, our son Tae-Goo. It is I, King Arthur. The rightful bearer of the sword. King Arthur. King Arthur? Suddenly? I'll pull that sword and prove to the world that I am the one and the only king. What? His voice is breaking? I have waited far too long for this day. Stop! That sword is mine. What brings you here? Romeo? That's Romeo? Seriously? Romeo! Do you love me? Can I get your autograph after this? Me too! I'm a huge fan of Kang-hoon. Kang-hoon gives off this vibe. He's just so good looking. This is an especially important moment for Um Tae-goo, a huge fan of Kim Kang-hoon. I was right next to him. It was like a dream. He really is so handsome. When I grow up, I want to be cool like him. I will do my best! It really brought out these feelings in me. I tried so hard not to cry. Tae-goo, Dad is so proud of you. What's that? I got an autograph from Kang-hoon. I'll ask Mom to laminate it.