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All breakouts
625Talking HeadDirect Question hook
Hook
A skincare routine that fits exactly to my skin's needs?
@selphskin
22.9K followers · usually 337 views a post
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Why it worked
The video uses a highly visual, modular 'mix-and-match' demonstration that makes the product feel like a fun, personalized solution rather than a static skincare item.
Summary
The creator demonstrates a customizable skincare routine using Sel:pH Beauty's modular 'Microdose' serum system. He shows how to mix different concentrated serums into a base serum to address specific skin concerns like dryness and inflammation.
Structure
- 1Hook posing a skincare problem
- 2Introduction to the modular product system
- 3Interactive selection of serum based on skin needs
- 4Demonstration of mixing the product
- 5Final endorsement of the system
Product placement
The creator holds and demonstrates the Sel:pH Beauty 'First Base' serum and various 'Microdose' concentrate attachments throughout the video.
On-screen text
A skincare routine that fits exactly to my skin's needs?
While keeping his pH intact?
- Love its light, yet hydrating cream texture!
- fts. Hyaluronic Acid and Antioxidants
- Nourishes the skin and balances the skin's microbiome!
- fts. Probiotic Peptides & Kelp
- Targets inflammation, redness, & dark spots!
- fts. Licorice Extract, Retinol, & Mulberry Extract
Original caption
Which Microdose do you think @Royce chose for today?! #selphmade #phbalanced #realskin
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