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SelpH Beautyseen in 4 videos →https://selphbeauty.com/pages/tiktok-landing-home ↗
41.6Talking HeadOther hook
Hook
It's up to you, New York, New York.
@selphskin
22.9K followers · usually 337 views a post
Views
13.8K
Likes
721
Comments
50
Shares
13
Selling · Ecom Product
Why it worked
The video leverages the 'authority' and 'social proof' of a Times Square billboard placement to make a new brand feel established and high-status, which is highly effective for building consumer trust.
Summary
A creator stands in Times Square in front of a giant digital billboard featuring her own skincare brand collaboration. The video highlights the brand's presence in a major public space to build social proof and excitement.
Structure
- 1Creator poses in Times Square
- 2Camera pans to billboard
- 3Billboard shows product ad
- 4Creator smiles and celebrates
Product placement
The product SelpH is featured prominently on a large digital billboard in Times Square.
On-screen text
SelpH
Original caption
IT’S LIVE. 🗽💚 @kirra lee 🎀🐆 x SEL:PH has officially taken over Times Square. If you’re in NYC… don’t miss it. ✨ #SELPH #KirraLee #TimesSquare #NYC #Skincare
More from @selphskin
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