Why it worked
The video leverages the authority of a well-known speaker and a relatable, actionable life lesson to create high engagement, while subtly associating the brand with personal growth and success.
Summary
A creator shares an inspirational lesson from a speaker named Santo Suruh at the Kahf Forward event about finding opportunities in everyday life. The video highlights the importance of overcoming laziness and pride to recognize potential work opportunities.
Structure
- 1Hook text overlay
- 2Clip of Santo Suruh speaking on stage
- 3Creator reaction and commentary
- 4Call to action in the comments
Product placement
The video is filmed at the Kahf Forward event and mentions the brand Kahf in the caption and on-screen text.
Call to action
Pada setuju gak? Coba komen
On-screen text
PELAJARAN BUAT UMUR 20 DARI SANTO SURUH ACARA KAHFORWARD
PEKERJAAN
DI SEKITAR KITA
BANYAK
ADA RASA GENGSI
*RADITYA DIKA MULAI MERHATIIN*
ADA RASA MALES
AKHIRNYA
NGGAK DAPAT KERJAAN
*RADITYA DIKA SAMPE KADUM LIATHYA*
TETANGGA KITA PUN
KADANG MISALKAN HUJAN
TERUS
JEMURANNYA
LUPA DIANGKAT
YA ITU KAN
JADI PELUANG
KALAU KITA
MAU MEMANFAATKANNYA
YA KAN TOLONG
ITU APA JEMURAN GUA ANGKAT
ITU JADI PELUANG
TAPI KITA
TAPI SANTO SURUH
*RADITYA DIKA SAMPE SALUT*
NGELIHAT ITU
SALUT BANG SANTO
YANG LAIN SETUJU GAK?