Loading video…
All breakouts
13.0Text-HeavyProblem Callout hook
Hook
YOUR DATA.
@stardust.app
134.2K followers · usually 5.0K views a post
Views
64.2K
Likes
1.5K
Comments
127
Shares
217
Why it worked
The post likely resonated because it tapped into a common frustration among women regarding existing cycle tracking apps, positioning Stardust as a more inclusive and empowering alternative. The direct and bold messaging on the slides likely grabbed attention.
Summary
This is a slideshow promoting the Stardust app, which aims to provide a more holistic approach to cycle tracking for women. It emphasizes understanding cycles beyond just reproductive functions and critiques existing apps for their male-founded origins and narrow focus.
Structure
- 1Introduce the problem with existing cycle trackers.
- 2Explain the motivation for creating Stardust.
- 3Highlight Stardust's focus on women's full experiences.
- 4Introduce Stardust as the solution.
Product placement
The video promotes the Stardust app, which is a cycle tracking application designed for women.
On-screen text
YOUR DATA.
PERIOD.
END OF STORY.
Stardust
Original caption
We are fully aware of how high the stakes are in our space. We created Stardust because we were fed up and, frankly, a bit grossed out by cycle trackers that treat women like walking reproductive functions. We weren’t interested in the male-founded (and funded) apps that obsess over ovulation while ignoring the full spectrum of our lived experiences. We wanted a better way to understand the cycles that drive our lives — so we built it ourselves. When we first started on the app, we were two people working out of a living room. When Roe v. Wade was overturned in 2022, we realized that we urgently needed to create an encryption method that would protect users. And now with the results of the election, our commitment to never compromise on keeping our users safe remains stronger than ever. We’re dedicated to ensuring privacy, security, and trust in everything we do. We keep your data safe by storing your contact information with third parties and storing your health data against a random account ID. This means that we do not link your health data to your real-world identity. Our privacy policy is published in full on our website. And we’re here to answer any questions at support@stardust.app #periodtracker #safeperiodtracker #stardustapp
More from @stardust.app
Their other posts in the index, biggest breakout first.
