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Hook
The all new TikTok Academy is here!
@followmario
203.0K followers · usually 12.8K views a post
Views
23.9M
Likes
78.7K
Comments
5.3K
Shares
19.4K
Why it worked
The video leverages the creator's authority as a marketer to provide a genuine-feeling testimonial for a free, high-value educational resource, making the promotion feel like helpful advice rather than a hard sell.
Summary
A creator introduces the TikTok Academy, a free learning platform for marketers and media buyers to improve their skills. He shares his positive experience with the platform and encourages viewers to sign up for courses to earn certifications.
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Transcript, structure and on-screen text
6 beats, a 218-word transcript and 6 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Stop what you are doing and head over to #TikTokAcademy by @TikTok for Business - it’s the easiest way to level up your #TikTok Marketing Skills for your business #ad #tiktokacademy #marketing #mediabuying #onlinecourses #learningplatform
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