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All breakouts
334Silent UGCOther hookSaaS
Hook
Enter
@thecodingpad
56.8K followers · usually 14.7K views a post
Views
4.2M
Likes
256.8K
Comments
1.6K
Shares
77.6K
Why it worked
The video uses a satisfying, tactile, and visually humorous prop to solve a relatable pain point (stress/frustration while working), making it highly shareable and engaging.
Summary
A person uses a giant physical 'Enter' key as a stress-relief tool while working on a computer. The video shows them hitting the giant key to execute commands and search queries on their screen.
Structure
- 1User types code on a laptop
- 2User hits a giant physical Enter key
- 3User types a query into ChatGPT
- 4User hits the giant Enter key again
Product placement
The giant physical 'Enter' key is the central prop used throughout the video to perform actions on the computer.
Original caption
All stress is gone😮💨
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