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12.9Silent UGCProblem Callout hookSaaS
Hook
"I'm bad at coding"
@thecodingpad
56.8K followers · usually 14.7K views a post
Views
162.8K
Likes
18.4K
Comments
56
Shares
621
Promoted product
Excovipexcovip.com
Why it worked
The video uses a relatable pain point (feeling bad at coding) and presents a physical, aesthetic solution that doubles as a functional tool, making it highly shareable for the developer community.
Summary
A person expresses frustration with coding before revealing a large desk mat printed with a Python cheat sheet. The video demonstrates how the mat serves as a convenient reference guide while working at a computer.
Structure
- 1User expresses insecurity about coding skills
- 2User unrolls a large desk mat
- 3Close-up reveals the mat is a Python cheat sheet
- 4User demonstrates using the mat while typing code
Product placement
The Excovip Python cheat sheet desk mat is the central focus of the video, shown being unrolled and used as a reference guide.
Original caption
My chicago was HTML🥹
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