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All breakouts
12.9Silent UGCProblem Callout hookSaaS
Hook
"I'm bad at coding"
@thecodingpad
56.8K followers · usually 14.7K views a post
Views
162.8K
Likes
18.4K
Comments
56
Shares
621
Promoted product
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Why it worked
The video uses a relatable pain point (feeling bad at coding) and presents a physical, aesthetic solution that doubles as a functional tool, making it highly shareable for the developer community.
Summary
A person expresses frustration with coding before revealing a large desk mat printed with a Python cheat sheet. The video demonstrates how the mat serves as a convenient reference guide while working at a computer.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
My chicago was HTML🥹
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