Why it worked
The video leverages the 'shock value' of seeing a young child perform complex tasks, which creates high engagement and curiosity about the educational program behind it.
Summary
A video shows a young child presenting a simple coding project during a virtual class, followed by a reaction from an adult expressing disbelief at the child's skills. The video highlights the coding education program Education Next.
Structure
- 1Displaying a child coding during a virtual class
- 2Showing the child explaining their code
- 3Reaction shot of an adult expressing shock
- 4Implicit promotion of the coding program
Product placement
Education Next is mentioned in the on-screen text during the screen recording of the virtual class.
On-screen text
5 YEAR OLDS IN CS ARE BUILDING ENTIRE APPS
Saturday sessions - presenting projects with creators
Bro...