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thank you so much EU!! We needed this!

@federaltech

58.2K followers · usually 333.1K views a post

Views

2.6M

Likes

54.5K

Comments

1.1K

1.6K

Why it worked

The video taps into a current tech trend and user frustration regarding the rollout of Apple Intelligence in the EU, creating relatable content that resonates with a specific audience interested in Apple products and software updates.

Summary

The video shows a person interacting with their iPhone, attempting to delete the App Store and Camera apps. The user expresses frustration that they cannot access Apple Intelligence in the EU, referencing iOS 18 and the iPhone 16 Pro.

Structure

1User expresses thanks to the EU and states a need.
2User attempts to remove the App Store app.
3User confirms deletion of the App Store.
4User attempts to remove the Camera app.
5User confirms deletion of the Camera app.
6User shows the iPhone home screen with apps removed.

Product placement

The video shows the user interacting with an iPhone, attempting to delete built-in apps like the App Store and Camera. It also shows the Duolingo app timer on the lock screen.

On-screen text

thank you so much EU!! We needed this! 22:36 App Library Suggestions Creativity Health & Fitness Information & Reading 22:36 Remove "App Store?" Removing from Home Screen will keep the app in your App Library Purchased Updates Redeem Search Delete "App Store"? Deleting this app will not delete the apps you downloaded with it. 61 apps you downloaded with "App Store" will not receive updates. If you want to download built-in iPhone apps, you'll need to restore "App Store". You'll still be able to manage app subscriptions in Settings. Delete App Remove from Home Screen 22:36 App Library Suggestions Creativity Health & Fitness Information & Reading Selfie Video Portrait Portrait Selfie Delete App Delete "Camera"? Deleting this app will turn off any gestures or buttons set up to open Camera. Cancel Delete 22:36 App Library Suggestions Creativity Health & Fitness Information & Reading Productivity & Finance Entertainment Social 41m Duolingo 41:38 Swipe up to open 41m Duolingo 41:37