Why it worked
The video uses a high-quality, believable UI mockup to create a 'fake' feature that plays on the audience's curiosity about iPhone water resistance, leading to high engagement through comments and shares.
Summary
A video demonstrating a fake iPhone feature called 'LiquidTap' that supposedly allows the phone to be used while under running water. The user toggles a setting and then interacts with the phone screen while it is being held under a running faucet.
Structure
- 1Show iPhone settings menu
- 2Toggle LiquidTap feature
- 3Demonstrate phone usage under running water
On-screen text
iPhone LiquidTap 💀
DEMONSTRATION
Manual Sensitivity
Apple does not assume responsibility for any water-related damage resulting from the use of LiquidTap. It is intended for operation in controlled settings to minimize the risk of damage. Learn More
1. 'Apple' in the context of 'LiquidTap' refers to APPLE, INC