Who's got better ball knowledge than me?

@kojond

46.4K followers · usually 421.4K views a post

Views

16.7M

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297.0K

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SoundTikTok sound · original sound - kojond

Promoted product

Sleepersleeper.com

Fastest live scores, standings, and player updates across NFL, NBA, CBB, MLB, NHL, and WNBA

Why it worked

The video uses a direct challenge to the viewer's ego ('Who's got better ball knowledge than me?') to drive engagement, followed by a clear, low-friction value proposition (free to play, win prizes).

Summary

The creator challenges his audience to a football knowledge competition using the Sleeper app's Champions League Pick'em mode. He explains how the game works and highlights the potential to win prizes.

Structure

1Challenge the audience's football knowledge
2Introduce the Sleeper app and Pick'em mode
3Explain how to play and earn points
4Highlight potential prizes
5

Original caption

Whos got better ball knowledge than me? @Sleeper Football #kojond #sleeperfootball #ad

More from @kojond

Product placement

The Sleeper app is shown throughout the video, demonstrating the interface and the Pick'em game mode.

Call to action

Download the Sleeper app, make your picks, and let's compare scores.

On-screen text

WHO'S GOT BETTER BALL KNOWLEDGE THAN ME? Sleeper - Fantasy Football CHAMPIONS LEAGUE GAME MODE PICK'EM UCL Prize Pool 30 Saved!

Transcript

Who's got better ball knowledge than me? I want to make every match more fun to watch and it's all because of Sleeper. I want to introduce you to the Champions League game mode, Pick'em, that is on Sleeper. Here's how it works. Make your predictions for the Champions League matches. Every correct prediction you earn gets you points. And guess what? Those points can win you prizes like a PS5 or an AirPod. Do you think you have better ball knowledge than me? Prove it. Download the Sleeper app, make your picks, and let's compare scores. It's time to put your football knowledge to the test and make every match more exciting with Sleeper. Best thing about it is it's free to play and it makes every game more exciting.