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39.7Talking HeadDirect Question hook
Hook
Who's got better ball knowledge than me?
@kojond
46.5K followers · usually 576.7K views a post
Views
16.7M
Likes
297.0K
Comments
1.1K
Shares
3.3K
Why it worked
The video uses a direct challenge to the viewer's ego ('Who's got better ball knowledge than me?') to drive engagement, followed by a clear, low-friction value proposition (free to play, win prizes).
Summary
The creator challenges his audience to a football knowledge competition using the Sleeper app's Champions League Pick'em mode. He explains how the game works and highlights the potential to win prizes.
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Transcript, structure and on-screen text
5 beats, a 131-word transcript and 6 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Whos got better ball knowledge than me? @Sleeper Football #kojond #sleeperfootball #ad
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