By this time next year, buy to let mortgage rates are expected to come down to 3%.

@lukesproperties

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Why it worked

The video provides a highly actionable, concrete financial plan that simplifies a complex goal into a manageable daily habit, making it very shareable for people interested in property investment.

Summary

This video uses on-screen text to provide a financial calculation for saving towards a buy-to-let property deposit. It encourages viewers to save a specific daily amount with a partner to reach a target deposit goal within one year.

Structure

1State the premise of falling mortgage rates
2Provide a specific daily savings goal
3Calculate the total annual savings
4Explain the investment potential of the property

On-screen text

By this time next year, buy to let mortgage rates are expected to come down to 3%. If you and your partner save £34 a day, by this time next year you'll have £25K which is enough to buy a £100K property with a 25% deposit.

Original caption

Visualise your future 💭 🏡 By this time next year, buy-to-let mortgage rates are set to fall to just 3% 💸 Start saving today with your partner or friend! Just £34 per day can stack up to a whopping £25K in a year 💰 That’s enough for a 25% deposit on a £100K property! 🎯 That property will pay you forever with passive income and appreciate over time therefor growing your net worth. 📈 #investor #BuyToLet #SavingsGoals