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8.0Talking HeadOther hookConsumer Apps
Hook
11 PM - 3 AM
@thejeeali
10.6K followers · usually 3.6K views a post
Views
27.3K
Likes
1.9K
Comments
34
Shares
54
Why it worked
The video taps into the popular 'hustle culture' narrative, resonating with viewers who identify with or aspire to a dedicated work ethic. The late-night coding visuals combined with the motivational message create a relatable and aspirational scenario.
Summary
The video shows a person coding late at night, emphasizing the hustle culture of working long hours. The speaker encourages viewers to work hard, especially when facing challenges or experiencing success.
Structure
- 1Late night coding session
- 2Contrast with 9-5 jobs
- 3Embracing the hustle
- 4Encouragement to work harder
On-screen text
11 PM - 3 AM
Transcript
Some people work 9 to 5. Some people work night shift. I work all shifts. Okay, so I represent the hustlers. And it's important I say that. The reason why I say that is because I want to let the young world know, go hard. When times get hard, go harder. When times get great, go even fucking harder. Yeah.
Original caption
Go Harder. #appdeveloper #coding #mobileappdevlopment #flutter #flutterdeveloper #freelancer #appdesign #softwareengineer #iosdeveloper #softwareengineering #softwaredeveloper #dayinmylife
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