@thekimberlyprice — 25x breakout

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There's a lot of people faking it on social media

@thekimberlyprice

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Why it worked

The video succeeds by tapping into a relatable, universal frustration with social media perfectionism, positioning the creator as authentic and trustworthy.

Summary

The creator discusses the prevalence of people presenting fake, perfect versions of their lives on social media. She emphasizes that no one's life is perfect and encourages authenticity over curated images.

Structure

1Identify the problem of fake social media personas
2Explain why perfect images are unrealistic
3Share personal approach to authenticity
4Advise viewers not to believe everything they see

On-screen text

There's a lot of people faking it on social media

Transcript

There's a lot of people faking it on social media. And there's other people sick and tired of people showing this fake version of themselves on social media. That they're perfect lives, and their perfect vacations, and their perfect husbands or wives. And you know that that shit is fake. Because there's no such thing as perfect, and we all have flaws, no relationship is perfect. I don't care how good that vacation looks, I'm pretty sure someone got into a fight on it or some mishap happened. You know, that's why for me, when I come on here, sometimes I come on here with no makeup, sometimes I come on here with makeup, because my life isn't perfect and I don't want you guys to just see what I'm all done up. I want you to see the real me, the authentic me, not just show you this perfect image. Because let me tell you right now, we all go through shit, no one's life is perfect. You have no idea what people are going through. So don't believe everything you see on social media because a lot of it is a facade.