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14.4Talking HeadHow-To hook
Hook
I teach customers like if it's a couple, have the woman keep her purse on her lap
@joe_ingram_sales
13.1K followers · usually 477 views a post
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Why it worked
The video provides a highly actionable, 'insider' negotiation secret that appeals to anyone looking to save money, while the conversational format builds authority for the creator's sales training brand.
Summary
Two men discuss a body language trick for negotiating car deals involving a purse. The conversation highlights a specific sales tactic that the speaker claims to have observed and later incorporated into his professional sales training.
Structure
- 1Introduction of a car buying negotiation trick
- 2Explanation of the body language signal
- 3Anecdote about the origin of the trick
- 4Discussion of the impact on the salesperson
- 5Closing banter between the two speakers
Product placement
The video features the logo 'Sales Genius' in the top right corner throughout, which is the brand associated with the creator's bio link.
On-screen text
I TEACH
COUPLE
WOMAN KEEP
HER PURSE ON
HER LAP
AND THEN SHE
PUT IT DOWN
SALESPERSON
AND THEN IF
SHE
DOESN'T LIKE
THE NUMBERS
PICK UP THE
PURSE
AND THAT'S A
BODY LANGUAGE
TRIGGER TO THE
SALESPERSON
TO GO GET YOU A
BETTER DEAL
RIGHT? AND SO
SO THEY LOOK
AND GO NO
SHE'S GOING TO
LEAVE BOSS
RIGHT? AND
MOST OF THE
BOSSES ARE
JUST
TELLING THEM
GO GET A
COMMITMENT
GO GET A
COMMITMENT
GO GET A
COMMITMENT
WE'LL WORK
ON IT AFTER
THIS
WHERE DID
YOU PICK
THAT ONE UP
THAT ONE IT WAS
ACTUALLY
MY EX-WIFE
AND I
CAR SHOPPING
SHE DID IT
INSTINCTUALLY
AND I WAS
SITTING THERE
WATCHING
BEFORE I
GOT IN THE
BUSINESS
AND I WAS
LIKE
PICK THAT UP
AGAIN
WHEN THE GUY
COMES IN AND
SITS BACK
DOWN
PICK THAT UP
PICK UP YOUR
PURSE AGAIN
SO SHE
PICKED IT UP
AND THE GUY
WAS LIKE
I'LL BE RIGHT
BACK
LET ME GO
TALK TO MY
MANAGER
AGAIN
AND I WAS
LIKE GREAT
LET'S KEEP
THAT GOING
YOU TRICKY
SLY
YES I WAS
I WAS
MEAN TO THE
BUSINESS
AND THEN IT
BECAME A
PART OF IT
SO
BUT NO
ONE OF THE
THINGS I WILL
TELL YOU
Original caption
Car Buying Secret: Get a Better Deal NOW! Learn this car buying body language trick! If you don't like the deal, pick up your purse, it signals the salesperson to get their manager for a better offer. #CarBuyingTips #NegotiationSkills #CarDeals #SaveMoney #BodyLanguage #SalesTricks #CarShopping #DealHunter #MoneySavingTips #SmartBuyer
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