Why it worked
The creator used a relatable "listicle" format common on TikTok, highlighting items that resonate with a young audience. By showcasing a specific app as part of their "freshman year essentials," they leveraged a native mention strategy that felt authentic rather than overtly promotional.
Summary
The creator shares a list of five things that helped them through their freshman year of college. The list includes everyday items and a party game app, with the second slide specifically highlighting the "Wasabi: Viral Party Games" app.
Structure
- 1Introduction of the list topic
- 2Listing of items 1-5
- 3Focus on the Wasabi party game app
- 4Implicit recommendation of the app
Product placement
Wasabi: Viral Party Games (ACTS - it is an app that provides party games. Removing it would change the video's focus and the result shown in the second slide.)
On-screen text
things that got me thru freshmen year:
1. airpods
2. chatgpt
3. wasabi games
4. zyn
5. leg day
Wasabi: Viral Party Games
Play party games with friends