If you like Cava, then you have to be aware.

@kogumah

2.5K followers · usually 7.6K views a post

Views

567.7K

Likes

33.4K

Comments

635

Shares

7.5K

Why it worked

The video leverages a high-stakes, relatable 'gross-out' factor that triggers immediate viewer engagement and concern, driving comments and shares.

Summary

A creator shares a video of a Cava bowl she ate, pointing out a comment that noticed something moving in the food. She confirms the movement in the video and states she has reported the incident to the company.

Structure

1Creator introduces the issue with her recent Cava meal
2Shows the original video and highlights the comment about movement
3Zooms in on the food to show the moving object
4Shows the email confirmation of her report to Cava
5Expresses concern about potential food poisoning

On-screen text

pov: ur about to dig into ur cava bowl Comments 14 Likes 292 Views 1 it was v yummy did nobody see that thing move Re: Submission from Contact Form: Fly Larvae in Bowl CAVA Hello. Hi Sinai, Thanks for contacting CAVA: automated response to confirm, received your request and will reviewed by our team as soon as p To expedite resolut your assist following accou info

Transcript

Original caption

‼️ disclaimer: this is the cava located in el segundo in Manhattan Beach. #cava #bug #socal #fyp

More from @kogumah

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If you like Cava, then you have to be aware. Cuz I recently posted this video about a Cava bowl that I ate literally last night at 6:00 p.m. and everything looks totally fine. Though I saw this comment right here. It says, did nobody see that thing move? What? I look back at the video and lo and behold, there is something moving right there. Do you see that black thing? Oh my gosh. So naturally, I reported it to Cava and I'll report back when they respond. But let's pray I am not poisoned or anything. Cheers.