Did you guys know that you can send drinks through text??

@kogumah

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SoundTikTok sound · original sound - crowescauldrons

View velocity

+40.0K views over 36.7d · ~1.1K/day · 4 observations

Promoted product

Spotspot.app

Domain Registered at Safenames

Why it worked

The video leverages a 'hidden feature' style hook that feels like a life hack, making the promotional content feel like helpful, shareable information.

Summary

The creator demonstrates how to use the Spot app to send a digital gift card for a coffee to a friend via iMessage. She then visits the cafe to redeem the gift using the barcode generated by the app.

Structure

1Hook about sending drinks via text
2Screen recording of the Spot app flow in iMessage
3Redeeming the gift at the cafe
4Taste test and final CTA

Product placement

The Spot app is the primary focus of the video, shown in use throughout the screen recording segments.

Original caption

my new fav way to send sweet treats to my friends :) 📍California Kahve (San Francisco, CA) #imessage #giftideasforher #coffee #mobileapp #fyp @California Kahve @He sends me coffee

More from @kogumah

Call to action

so go download the app and send this to your friends who love gift giving

On-screen text

YOU CAN SEND DRINKS THROUGH IMESSAGES?! Did you guys know that you can send drinks through text?? Literally just go within your iMessage app and then you press the app that's called Spot And you can legit just send whatever drink or treat that you want from whatever cafe that's local in your area Hopefully he knows my favorite which is the... Yeah, the latte. Now once he spots it, I now have a free drink to redeem all in one text message I'm just gonna peel the sticker off to see that it's a LATTE Now all I gotta do is add it to my Apple Wallet and now I have a barcode to scan at the cafe Let's go! I have a spot barcode? Oh yeah! If I can just steal that from you really quickly? You're all good to go! That'll be up the next window. Thank you. Taste test So yummy Might be yummy because it's free so go download the app and send this to your friends who love gift giving

Transcript

Did you guys know that you can send drinks through text?? Literally just go within your iMessage app and then you press the app that's called Spot and you can legit just send whatever drink or treat that you want from whatever cafe that's local in your area. Hopefully he knows my favorite which is the... yeah, the latte. Now once he spots it, I now have a free drink to redeem all in one text message. I'm just gonna peel the sticker off to see that it's a LATTE. Now all I gotta do is add it to my Apple Wallet and now I have a barcode to scan at the cafe. Let's go! I have a spot barcode? Oh yeah! If I can just steal that from you really quickly? You're all good to go! That'll be up the next window. Thank you. Taste test. So yummy. Might be yummy because it's free. So go download the app and send this to your friends who love gift giving.