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17.6Talking HeadDirect Question hook
Hook
Did you guys know that you can send drinks through text??
@kogumah
2.5K followers · usually 7.6K views a post
Views
122.9K
Likes
15.1K
Comments
35
Shares
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Why it worked
The video leverages a 'hidden feature' style hook that feels like a life hack, making the promotional content feel like helpful, shareable information.
Summary
The creator demonstrates how to use the Spot app to send a digital gift card for a coffee to a friend via iMessage. She then visits the cafe to redeem the gift using the barcode generated by the app.
Structure
- 1Hook about sending drinks via text
- 2Screen recording of the Spot app flow in iMessage
- 3Redeeming the gift at the cafe
- 4Taste test and final CTA
Product placement
The Spot app is the primary focus of the video, shown in use throughout the screen recording segments.
Call to action
so go download the app and send this to your friends who love gift giving
On-screen text
YOU CAN SEND DRINKS THROUGH IMESSAGES?!
Did you guys know that you can send drinks through text??
Literally just go within your iMessage app
and then you press the app that's called Spot
And you can legit just send whatever drink or treat that you want
from whatever cafe that's local in your area
Hopefully he knows my favorite
which is the...
Yeah, the latte.
Now once he spots it,
I now have a free drink to redeem all in one text message
I'm just gonna peel the sticker off to see that it's a LATTE
Now all I gotta do is add it to my Apple Wallet
and now I have a barcode to scan at the cafe
Let's go!
I have a spot barcode?
Oh yeah!
If I can just steal that from you really quickly?
You're all good to go!
That'll be up the next window.
Thank you.
Taste test
So yummy
Might be yummy because it's free
so go download the app and send this to your friends who love gift giving
Original caption
my new fav way to send sweet treats to my friends :) 📍California Kahve (San Francisco, CA) #imessage #giftideasforher #coffee #mobileapp #fyp @California Kahve @He sends me coffee
More from @kogumah
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