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All breakouts
31.4OtherOther hookEntertainment
Hook
Never gonna give you up
@onehackerband
241.9K followers · usually 17.4K views a post
Views
520.2K
Likes
39.0K
Comments
599
Shares
10.6K
Why it worked
The video leverages the 'Rickroll' meme by presenting it in a highly creative, technical, and visually engaging robotic format, which encourages high watch time and shares.
Summary
A robotic band performs a cover of Rick Astley's 'Never Gonna Give You Up'. The video features mechanical instruments and a screen displaying the music video.
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Transcript, structure and on-screen text
4 beats, a 34-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
Robotroll everyone you know before they robotroll you. @Rick Astley 💚
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