Selling · SaaS › Developer Tool
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Why it worked
The post uses a relatable hook about free time activities and contrasts it with a niche passion (coding), creating a humorous and engaging narrative. The use of dark mode coding imagery appeals to a specific tech-savvy audience.
Summary
The creator contrasts a typical social activity with their passion for coding. They humorously state that their idea of 'partying' is fixing bugs in dark mode, implying a dedication to their work.
Structure
- 1Asked about free time activities
- 2Misunderstood as wanting to party
- 3Reveals love for coding in dark mode
- 4Embraces coding as a passion
Product placement
The video shows screenshots of code editors in dark mode, implying the use of developer tools.
On-screen text
He asked what I love to do in my free time...
he said partying or something...
i said fixing bugs in dark mode
#holyfuckinairball