Why it worked
The video uses a visually satisfying, hypnotic animation style that keeps the viewer engaged while showcasing the new song, making it an effective promotional asset for music discovery.
Summary
This video features a rotating vinyl record graphic with a paragliding scene in the center, displaying the lyrics to the song 'Glide' by NEIKED and Portugal. The Man. It serves as a promotional lyric video for the new music release.
Structure
- 1Display of song title and artist
- 2Animated vinyl record with paragliding footage
- 3Lyrics appearing in sync with the music
- 4Continuous loop of the song's chorus
Product placement
The song 'Glide' by NEIKED and Portugal. The Man is the primary focus of the video.
On-screen text
JUST MY TYPE
STICK'EM UP
BOMBS
BOMBS UP IN THE
THAT'S WHEN
THAT'S WHEN THE LIQUOR
DROPS
MUSIC
MUSIC MAKING
RIPPLES IN OUR
PAPER CUPS
AND
AND ALL
WE DO IS
GLI-I-IDE,
GLI-I-IDE
SO I
SO I STICK'EM
UP
COTTON
COTTON CANDY
CLOUDS GOT ME
TRIPPIN' LOVE
MY HEART
MY HEART IS OVERFLOWING,
PLEASE DON'T WAKE
ME UP
AND
AND ALL
WE DO IS
GLIDE,
GLIDE, GLIDE
GLIDE
GLIDE
GLIDE
AND
AND ALL
WE DO IS
GLI-I-IDE,
GLI-I-IDE