If you have any of these Anker power banks, check your serial numbers, cuz they're all getting recalled.

@.marktt

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SoundTikTok sound · Mysterious and sad BGM(1120058)

Why it worked

The video provides high-utility, time-sensitive information that directly benefits the viewer, creating immediate engagement through a 'news-you-can-use' hook.

Summary

The creator informs viewers about a product recall for certain Anker power bank models and explains how to claim a $30 credit. He encourages viewers to check their own devices and share their results.

Structure

1Announce Anker power bank recall
2Explain the safety issue
3Detail the compensation process
4Share personal plan to claim credit
5Call to action for viewer engagement

Product placement

Anker power banks are mentioned as the subject of a recall, but the video is informational news rather than a promotion.

Call to action

Let me know if you guys have any luck and follow for more tech news.

On-screen text

ANKER power banks RECALLED Model: A1657 Model: A1647 Model: A1652 Model: A1681 A1681 Model

Original caption

Gonna get myself a brand new one on the house #techtok #anker #iphone #battery #recall #lawsuit #marktt #greenscreen

More from @.marktt

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Transcript

If you have any of these Anker power banks, check your serial numbers, cuz they're all getting recalled. Apparently there's some potential issue of overheating or malfunction within the batteries. But there's good news. If you have one of these and you bought it between 2016 and 2022, you can go online and fill out the form and get $30 worth towards your next Anker product. I literally have one of these, so I'm going to go try to find it and see if I can get some money out of it. Let me know if you guys have any luck and follow for more tech news.