AirPods just got a mysterious firmware update.

@.marktt

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Why it worked

The video leverages a high-interest, low-friction tech update that affects a massive user base, creating a sense of urgency and curiosity without requiring any effort from the viewer.

Summary

A creator informs viewers about a new, mysterious firmware update for various Apple AirPods models. He provides instructions on how to initiate the update and asks for audience speculation on its purpose.

Structure

1Hook about mysterious update
2List of affected devices
3Instructions for updating
4Call for audience speculation

Call to action

Follow for more tech news.

On-screen text

MYSTERIOUS AirPod update 🤨 AirPods Firmware Update AirPods 4 AirPods 4 Active Noise Cancellation AirPods Pro 2 AirPods Max

Transcript

AirPods just got a mysterious firmware update. If you have AirPods 4, Pro 2, or even the Max, make sure to plug in your AirPods next to your phone sometime today. This will initiate firmware update 7E93, which is Apple's latest AirPod update. We don't know exactly what the update is for, but it's always a good idea to have the latest firmware. What do you think the update's for? Follow for more tech news.