Logical reasons to not invest:

@princelwright

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Why it worked

The video uses a common fear-based narrative in investing and then subverts it with a strong, data-backed counterpoint. This creates a compelling and shareable message that resonates with a broad audience interested in finance and investing.

Summary

The video displays a list of yearly events from 2015 to 2025 that could be perceived as logical reasons not to invest in the stock market. It concludes by showing the 10-year S&P 500 return of +202.8%, implying that despite these events, investing has been profitable.

Structure

1List of yearly reasons not to invest (2015-2025)
2Display of the 10-year S&P 500 return
3Implied message to invest long-term despite market fears

On-screen text

Logical reasons to not invest: 2025: Tariffs 2024: AI bubble fears 2023: Bank failures 2022: Rate hikes 2021: Supply chain crisis 2020: Global pandemic 2019: Repo market blow up 2018: Trade war 2017: Major hurricanes 2016: Brexit 2015: Global stock selloff 10 year S&P 500 return: +202.8%

Original caption

Every year there is a new reason that keeps people on the sidelines. That thinking is costing many... Zoom out and play the long game instead. Scared money doesn't grow